If you want people to read and engage with your posts, ads, and offers, you have to make them feel connected to you. They have to feel like you’re talking about and to them, and hit them in an emotional place that pushes them to respond. The best way to do that is with polarizing content that will turn some people away and others into die-hard fans. Polarizing content can expand your mind and make things feel good for you so you can connect with your audience even more. Check out this episode to find out what kinds of polarizing content we love to use, how to find your own, and how to use it to get people screaming YES to working with you.
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