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Why You Can’t Rely on Instagram and Facebook to Scale Your Business: The Importance of SEO

Introduction:

If you’re looking to scale your coaching business in 2022, you can’t rely on Instagram and Facebook. While these platforms are great for building initial momentum, you need to build out a long-term SEO strategy if you want to sustainably grow your business. In this blog post, we’ll discuss the importance of SEO and how it can help you reach more customers and grow your business. We’ll also provide tips for getting started with SEO. So don’t wait – read on and start scaling your business today!

As a business owner, you know that social media is important. You probably have a Facebook page and an Instagram account (or at least you should). But what you might not realize is that relying on these platforms to grow your coaching business is a mistake. Sure, they can help you build initial momentum, but they’re not going to sustainably grow your business. That’s why you need to focus on SEO.

Here’s why relying on platforms like Instagram and Facebook is NOT great for long-term growth:

You’re competing with the algorithm. The content that appears in a user’s feed is determined by an algorithm, not by you. This means that your content might not be seen by potential customers unless it’s truly engaging and disruptive.

The content is limited. On Instagram, you’re limited to posts with images or videos. And on Facebook, you’re limited to text-based posts (unless you pay to boost your post). This limits the types of content you can create and makes it difficult to stand out from the crowd.

It’s hard to track results. With social media, it’s difficult to track how effective your marketing efforts are. Did that post result in more sales? It’s tough to say for sure. With SEO, on the other hand, you can track your progress and see exactly how your efforts are paying off.

Now that we’ve discussed why Instagram and Facebook aren’t great for long-term business growth, let’s talk about SEO.

What is SEO marketing?

what is seo marketing?

SEO is short for search engine optimization. It’s the process of optimizing your website and content so that it appears higher on search engine results pages (SERPs). This is important because appearing higher in SERPs means more people will see your content and be exposed to your brand. And when done correctly, SEO can help you sustainably grow your coaching business.

How does SEO Marketing work?

SEO marketing works by helping you improve your website so that it’s more visible to search engines. This is done through a variety of methods, including:

Keyword research: Keyword research is the process of finding and using relevant keywords throughout your website. This helps search engines understand what your website is about and increases the chances that your content will appear in SERPs.

On-page optimization: Once you’ve identified the right keywords, you need to optimize your website for them. This includes things like adding keywords to titles and headings, using keyword-rich descriptions, and creating quality content that contains the keywords naturally.

Link building: Link building is the process of getting other websites to link to yours.

Search Intent Versus Disruption

search intent versus disruption

The goal is to create content that is based on search intent which means creating content for people who are actively searching for it. This could be in the form of blog posts, Youtube videos or Pinterest pins. The key is to create content that is helpful and answers the searcher’s question so they are more likely to convert into a coaching client.

On the other hand, social media content should be disruptive because we are competing with the algorithm for attention. This means creating eye-catching images and videos that stop scrolling users in their tracks. The goal here is not necessarily to answer a searcher’s question but rather to get them interested in your brand so they will follow you and eventually become a coaching client.

Both types of content are important for growing your coaching business. But if you want to sustainably scale your business, you need to focus on SEO.

In the OBA workshop, we’ll show you how to create a long-term SEO strategy that will help you sustainably grow your coaching business. We’ll also share some tips on how to get started with SEO marketing.

To better understand the difference between launch marketing versus evergreen marketing, check out my full youtube video and blog here. This episode will help you understand the value of SEO Marketing and creating an evergreen machine for your business instead of having to rely on constantly posting on social media for sales.

So how do you get started with SEO? Here are a few tips:

how do you get started with seo

Start by doing keyword research.

Keywords are the words and phrases that people use when they search for information online. By targeting the right keywords, you can ensure that your content is being seen by people who are interested in what you have to offer.

If you’re not sure where to start with keyword research, don’t worry – we can help. In our next blog post, we’ll discuss how to do keyword research for your coaching business. Stay tuned!

Optimize your website for search engines.

Search engines like Google use algorithms to determine which websites should appear in SERPs. To improve your chances of appearing higher in SERPs, make sure your website is optimized for search engines. This includes things like using descriptive titles and metatags, having a mobile-friendly design, and including keyword-rich content.

I share more about building an SEO Friendly website without code in my previous blog linked here.

Create high-quality content.

One of the most important aspects of SEO is creating high-quality content that’s relevant to your target audience. When creating content, be sure to keep your target audience and keywords in mind. This will help you create content that’s more likely to rank high in SERPs.

If you’re ready to start scaling your coaching business, SEO is the way to go. By following the tips above, you can get started with SEO and start seeing sustainable growth for your business. So what are you waiting for? Get started today!

SEO is a critical part of any digital marketing strategy and should not be ignored if you want to scale your coaching business in 2022.

If you are looking for immediate results, social media platforms like Facebook and Instagram can provide an initial boost; however, these platforms should not be your only focus if you want long-term sustainable growth.

Search engine optimization should be a key component of your digital marketing strategy as it will ensure that your content is seen by potential customers, help you track your progress, and allow you to create high-quality content relevant to your target audience.

Get started with SEO today and start seeing the sustainable growth you desire for your coaching business.

Looking for more tips on how to scale your coaching business? Join our OBA online workshop to learn more about SEO and how it can help you grow your coaching business. We’ll be discussing this topic in-depth and providing tips and resources to help you get started. Click here to sign up now. We hope to see you there!

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I'm Sophie Kessner

First generation Mexican American mama that’s gone from hood to strategic hustle. I’ve spent the last 10+ years inside the personal development space supporting 100’s of coaches in scaling 6 figure businesses online & supported 4 different companies in surpassing the 7 figure mark. Today, I focus on making scaling more sustainable by integrating the lenses of business, systems, automation and CEO Development through an Equity centered and Trauma informed lens.

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