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Category: The Sophie Kessner Podcast

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financial literacy podcast

Podcasts

Ep 3. Part 1. Financial Literacy & Business Models

How to Build a Profitable Business and Understand Your Numbers Have you been contemplating which business model makes the most sense for you when it comes to the Launch Model and Evergreen Marketing? In this blog, we’ll break down the pros and cons to each business model and help you better understand the numbers that make up your business so you can make financially smart decisions about how you grow

Sophie Kessner March 6, 2023

Podcasts

Ep 2. Unpacking the Attention Merchant Business Model

Welcome back to another episode of The Sophie Kessner podcast! Today, we’ll be discussing the merchant attention merchant business model used by social media platforms like Facebook, Instagram, and TikTok. The revenue model of social media platforms Social media platforms provide free access to users, but they make money from the data they collect from users’ activities on the platform, which they use to sell advertising space to businesses. The

Sophie Kessner March 2, 2023

Entrepreneurship

How to Overcome Burnout As An Entrepreneur (Are You The Bottleneck)

Listen to the full episode below So how do you recover from burnout as a female entrepreneur? In this blog, we are going to cover exactly that. My name is Sophie Kessner, the founder and CEO of The Sacred CEO brand. So what is burnout? How exactly does it happen and how do we start to create businesses and business practices that prevent us from continuing to perpetuate a practice

Sophie Kessner October 18, 2022

Entrepreneurship

When Should You Start Outsourcing To A Virtual Assistant (Scale Your Online Business)

You’re killing it. You’re doing things. You’re making shit happen. When is it time to outsource to a VA or other support? Short answer, yesterday. Long answer, read the blog. Hey, hey, thank you so much for reading this blog. This is the Sacred CEO. And in this blog, we are going to be talking about how to know when is the right time to hire a virtual assistant or

Sophie Kessner October 18, 2022

Evergreen Marketing

3 Evergreen Marketing Strategies To Help Automate And Scale Your Online Business

Ever wonder if there’s a better way to market yourself and to show up in your business that doesn’t rely 100% on you showing up 24/7? Well, if so, make sure you check out this video. We’re going to be talking about all the best practices when it comes to evergreen marketing strategies for you to automate and scale your business online. Creating An Evergreen Business: Identifying The Steps Before

Sophie Kessner October 18, 2022

Evergreen Marketing

Launch Marketing vs Evergreen Marketing

Today we’re going to be going over a launch model versus evergreen model and how to know which one is best for you at whatever time you are in your business. If you don’t know what season you’re in in your business and you need support, go ahead and take our free business bottleneck quiz. It’ll help you assess what exactly is keeping you from sustainably scaling your business successfully

Sophie Kessner October 18, 2022

Entrepreneurship

Should You Build A Team From Scratch Or Outsource To An Agency in 2022

Is it better to build a team from scratch or to outsource and hire an agency to help you scale your coaching business? We’ll walk through how to know exactly when it is time to build a team and when it is time to actually hire and delegate. ld a team and when it is time to actually hire and delegate. Which Approach Is Better? In today’s blog, we’re going

Sophie Kessner October 18, 2022

Entrepreneurship

How to Build A Team From Scratch 2022 (When to Hire, Choosing The Right People, Delegating Tasks Effectively)

Tired of doing everything on your own and trying to figure out who to hire and how to hire? Be sure to read this blog. We’re going to walk you through the exact process that we use on how to find amazing team members and how to hire. My name is Soph. I am the founder and CEO of The Sacred CEO Agency. We have built multiple six figure companies

Sophie Kessner October 18, 2022

Entrepreneurship

How to Delegate Tasks Effectively in Your Online Business

Most people are horrible managers, which is why it can feel so hard to find quality help, and to hire the right team. In this blog, we’re going to be breaking down how to actually delegate most effectively and in a way that allows your team to thrive so you can have a successful coaching company. Hey there, my name is Soph, welcome back to my blog. I am the

Sophie Kessner October 18, 2022

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Looking For Something Specific?

Ready To Break Up With Toxic Launches?

In this episode, we dive deep into understanding the pros and cons of Launch Marketing versus Evergreen Marketing and how to know when it’s time to pivot in your business.

After a wonderful two year sabbatical from podcast

After a wonderful two year sabbatical from podcasting, I am happy to be bringing this back to the forefront as a solo podcaster

We’ve officially updated and permanently rebranded the podcast as The Sophie Kessner podcast where you can listen on all major podcast players.

Enjoy this weeks episode where we unpack performative business and the toxic capitalism that exists inside these business models.

SEO marketing is all about Search Engine Optimizat

SEO marketing is all about Search Engine Optimization which is a fancy way of saying the content you create perfectly matches the questions your people are asking

SEO platforms are things like Google, YouTube and Pinterest that take the question or “keywords” people “search” for and find content that perfectly matches the search.

Platforms like IG/T/FB don’t have SEO built into the platform and rely on two things:

Interruption and disruption

Your content isn’t easily searched or found by folks looking for it because that’s not how these platforms are designed.

IG/TT/FB exist to entertain, inspire, distract and provide a place for folks to procrastinate

Hence why the content that performs the best is often: polarizing, funny, emotional, trendy, viral, or taboo because…

It creates a pattern interrupt and gets your attention.

But what if you don’t want to be a trendy content creator forever and want to spend your time building assets that work for you?

I’ll be unpacking more in the next few reels. Save and follow for more. ❤️

#whatisseomarketing #seomarketing

My issue with the industry is the way it uphold sy

My issue with the industry is the way it uphold systems of oppression and injustice so covertly.

I often find myself in contemplation of HOW to build financial security while also working towards movements of collective liberation and social Justice.

The answers are rarely simple and often incredibly nuanced.

But one thing that’s constant is how education is a form of empowerment.

Providing safe spaces for unlearning, unpacking and reorientation towards more equitable practices has been profound for the process of continuing to move TOWARDS the world we’re building.

THE ATTENTION MERCHANT BUSINESS MODEL Visual adap

THE ATTENTION MERCHANT BUSINESS MODEL

Visual adapted from The Four Week MBA

IMHO it’s crucial to understand HOW the platforms we leverage for our own personal gain, work.

In todays graphs, we break down the IG/FB/TT biz model

Visual summary:

These platforms provide users (you and me) FREE access to their software with the intentional use of an “Endless scroll” feed.

As you landed on this post, you scroll and randomly find information to no end always seeking the next dopamine hit.

These are intentionally designed to keep you engaged as long as possible.

Why? Because these platforms use the data they collect about HOW you engage and interact on their platforms to form profiles of users and better craft their algorithm.

Why does this matter?

These platforms leverage this data to RESELL to businesses wanting to put paid ads on your feed.

For reference, FB generated over $114.9 BILLION USD in 2021 through ADS. that’s 97% of FB’s total revenue.

Your data is packaged and resold to businesses buying ad space on the platform to try to get in front of you to sell you their products and services.

The algorithm will naturally push different ads to folks who’s behavior patterns indicate they’d be likely to engage thus boosting the reach and performance of the ad

Regardless of whether the user purchases, FB benefits as it continues to collect more data on user behavior that it resells to businesses

How do these platforms boost user engagement?

Offering incentives for creators to push more free content to the users to get them engaged, thus proving more data to the platform by keeping users on longer.

Introducing “creator payments” for users pushing high volumes of content that keep users engaged.

Leading us to the faux influencer trap. (More to come in the next post)

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I am currently living and working in the Jumano territory and am actively working towards best practices for decolonization to support the #landback movements for all Native Americans.

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